Mobile World Congress 2026 in Barcelona once again positioned itself as one of the most significant international gatherings for the tech sector, bringing together major global companies linked to connectivity, artificial intelligence, smart devices, advanced mobility, and new digital experiences.
In this edition, Xiaomi presented a brand proposition aligned with innovation, artificial intelligence, and its technological ecosystem, within a visual and experiential environment designed to attract, inform, and connect with visitors, partners, clients, and industry professionals.
Within this context, YG was proud to participate by providing a comprehensive support service for Xiaomi's booth, delivering coffee service, professional hostesses, and promoters. For this project, our team consisted of more than 40 people, meticulously coordinated to ensure a seamless, organized experience aligned with the standards of an international brand like Xiaomi.
Coffee Service for the Xiaomi Booth at MWC Barcelona 2026
One of the featured services provided by YG was the professional coffee service, a hospitality solution designed to enhance the experience of attendees inside the booth and create a more comfortable, welcoming, and functional environment.
For this service, 3 coffee machines were installed, playing a fundamental role throughout the event. At a high-attendance international trade show like MWC Barcelona, where days are intense and the flow of visitors is constant, having a well-organized coffee station enables prompt, elegant, and high-quality service.
The coffee service not only fulfilled a practical role, but also added value to the visitor experience. It became a space for taking a break, conversation, and professional networking, fostering more natural interactions between attendees, clients, partners, and brand representatives.
“Coffee and AI”: Hospitality Integrated into the Technological Experience
The “Coffee and AI” concept allowed the coffee service to be integrated into the booth's technological narrative, connecting hospitality attention with Xiaomi's innovative approach during the event.
In an environment shaped by artificial intelligence, connectivity, and new forms of digital interaction, this service brought a balance between technology and human experience. Coffee became a welcoming, distinctive element perfectly integrated into the visitor journey, reinforcing the idea that small details are also part of a memorable brand experience.
Thanks to this initiative, Xiaomi's space was able to offer a more complete service, combining innovation, comfort, and personalized attention within the same environment.
More than 40 Professionals for a Large-Scale Operation
For the Xiaomi booth at MWC Barcelona 2026, YG coordinated a team of more than 40 professionals, comprised of specialized profiles in visitor assistance, product demonstration, operational support, and hospitality service.
Managing a team of this scale requires planning, organization, and precise coordination. Each person had a key role within the booth's operations, helping the event maintain an orderly, efficient, and professional flow throughout the exhibition.
The presence of a large and well-structured team made it possible to handle the high volume of visitors, reinforce personalized attention, and ensure that every area of the space operated smoothly. This level of coordination is essential at international events where brand image, visitor experience, and operational agility are decisive factors.
Hostesses for Attentive and Professional Care
In addition to the coffee service, YG provided professional hostesses to support visitor care at Xiaomi's booth. Their role was key to offering a proper welcome, guiding visitors, and facilitating foot traffic within the space.
At a trade show like Mobile World Congress, hostesses represent one of the first touchpoints between the brand and the public. Therefore, their presence, attitude, and communication skills directly influence visitor perception right from the start.
The team of hostesses helped reinforce an elegant, organized image aligned with Xiaomi's positioning, providing professionalism, warmth, and constant attention throughout the event.
Promoters to Explain Products and Drive Activities
YG also provided a team of professional promoters, responsible for explaining Xiaomi products, assisting visitors, and supporting the promotion of the various activities carried out at the booth.
The promoters played an essential role in direct communication with the public. Their task was to introduce the products to attendees, explain their key features, answer initial questions, and generate a more dynamic and engaging experience.
In a tech environment as competitive as MWC, where every brand seeks to capture the attention of an international audience, having well-prepared promoters helps transform the booth visit into a clearer, more attractive, and memorable experience.
Additionally, the team helped maintain a good visitor flow, drive participation in activities, and reinforce the visibility of the promotional actions carried out during the event.
A Seamless, Organized, and Memorable Brand Experience
The combination of coffee service, hostesses, and promoters enabled the creation of a complete experience for visitors to the Xiaomi booth. Each service fulfilled a strategic function within the space: coffee provided comfort and hospitality, hostesses reinforced guest care and order, and promoters actively and professionally introduced the products to visitors.
Thanks to this coordination, the booth maintained a smooth pace throughout the event, offering consistent service tailored to the needs of a large-scale international trade show. The presence of a qualified team was key to reinforcing the brand experience and supporting Xiaomi's innovative positioning at MWC Barcelona 2026.
A Service Aligned with Xiaomi's International Image
Xiaomi is globally recognized for its commitment to innovation, connected technology, and the creation of accessible experiences for users. At MWC Barcelona 2026, its presence was linked to artificial intelligence, new devices, and a future-oriented technological vision.
YG's work consisted of supporting that presence with a professional, well-coordinated service adapted to the demanding level of the event. The inclusion of 3 coffee machines, together with a team of more than 40 professionals, enhanced the booth experience and delivered comprehensive, dynamic support perfectly aligned with the brand's image.
YG: Professional Services for Trade Fairs, Congresses, and Corporate Events
YG's participation at the Xiaomi booth at MWC Barcelona 2026 reflects our experience in delivering services for trade fairs, congresses, launches, brand activations, and corporate events.
Our work focuses on offering solutions tailored to each project, providing professional profiles such as hostesses, promoters, reception staff, coffee service, technical staff, drivers, hospitality, and other specialized services.
At every event, our goal is to bring confidence, elegance, and efficiency, helping brands focus on connecting with their audience while our team takes care of attendee experience and the smooth execution of operations.